Video is the sales rep that never gets sick, can pitch a prospect anywhere in the world in 10 seconds flat, presents the perfect story every time, and can sell again and again with a simple click.
They say a picture is worth a 1000 words. If that’s the case video is, well… let’s just say it’s worth… looking into. In a world where motion branding is without question the most effective to connect people emotionally to your product or service, and with the expanse of distribution channels online, video is a marketing asset that must be integrated into every marketing plan. Being a partner at one of the world’s leading video agencies, I’ve seen firsthand video’s ability to not just create awareness and tell story, I’ve seen the direct return on investment that goes straight to the bottom line. The good news about video as indicated in the headline is that video is pitch perfect every time and any investment one makes into video is an investment that has returns year after year, long after the initial expense is gone. The challenge is that most companies try to do video on the cheap and people will click off poorly done video faster than a politician tries to cover up a scandal. (Sorry, couldn’t help it) The return on investment with poorly done video is horrific. There’s an old saying that marketing is expensive if you don’t pay enough for it. Video falls directly into that category. It’s an investment in your brand and your selling process and can be one of the most influential marketing tools you can use to tell or sell your story. Here’s a few samples we did below. And if you’d like some great education on video and how to most effectively use it, you can go to http://www.veracitycolab.com click blog and start learning. Great tools there.