Archives For August 2013

Here’s The Skinny

August 27, 2013

Peculiar Signs™
Often strange, seldom boring – advertising at its worst



Ever hear of a company that launched a successful new business campaign without a qualified, measurable plan? It does happen, as does winning the lottery, but the odds are about the same. Fact: No major player in the B2B and B2C space makes a marketing move without research and planning. That’s why they’re the majors. They discover the path of least resistance and the path of highest probability, and often know before a project is launched whether it will succeed and how well. The good news is you don’t have to be Apple or Proctor & Gamble to market smart. Continue Reading…